Effective and Efficient On-line Communication

Dieter Fensel, Birgit Leiter, and Thomas Bauereiß
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Publication Date: 
March, 2012

Abstract: We discuss the challenge of scalable on-line communication approaches in a world of exponentially growing communication channels. The web, web 2.0, and semantic channels have provided a multitude of interaction possibilities.Our goal is to enable smaller organizations to fully exploit this potential. We have developed a new methodology based on distinguishing and explicitly interweaving content and communication as a central means for achieving reusability and thereby scalability over various heterogeneous channels.
The core idea is to introduce a domain-specific, channel-independent model that explicitly separates content from channel. The next step is to once again intelligently interweave the content with the channels. Our approach of modeling communication, communication channels and target groups inherently bears the advantage of uniformly accessing the provided data and thereby allowing the processing of data that is beyond state of the art. For example, yield management could be realized utilizing reputation and usage values collected from different channels.
Furthermore, the abstraction layer allows multi-channel communication. Human computation could increase the process where automated algorithms lack efficiency, for example the translation of communicated content into other languages. Combining these different areas of technology provides a long-term roadmap for research, engineering, and commercial exploitation. We illustrate our approach by defining the on-line communication strategy for a European research project PlanetData and the Semantic Technology Institute (STI) International association.
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