• Carmen Brenner, Anna Fensel, Dieter Fensel, Michael Fried, Christoph Fuchs, Andreea Gagiu, Iker Larizgoitia, Birgit Leiter, Alex Oberhauser, Corneliu-Valentin Stanciu, Ioannis Stavrakantonakis, Andreas Thalhammer, and Ioan Toma

    This presentation motivates and introduces the vision and main concepts of effective and efficient on-line communication. We describe the overall aims and introduce main concepts such as Multi-channel Publishing/Dissemination, Social Media Monitoring, Communication, Engagement, Semantic Engagement, as well as applications types and fields for effective and efficient on-line communication.
    The presentation is available as full, medium and short version, as well as handouts.

  • Şahin Uçar
  • Carmen Brenner, Dieter Fensel, Andreea Gagiu, Birgit Leiter, Ioannis Stavrakantonakis

    This presentation is about Multi-channel Publishing/Dissemination. We introduce the concept of dissemination, argue why it is important and present how it can be implemented. We continue by describing the multitude of dissemination channels available on the Web and discuss the pitfalls of dissemination. Finally we have a look at how to measure the impact of dissemination.

  • Christoph Fuchs, Corneliu-Valentin Stanciu, Ioan Toma, Dieter Fensel, Andreea Gagiu, Anna Fensel, Birgit Leiter and Andreas Thalhammer

    This presentation contains an empirical analyse of the usage pattern of web technology in the touristic domain. We present first our evaluation criteria, and we introduce a set of key technologies for successful direct marketing, including vocabularies, semantic formats, Google rich snippets and site links, interactivity, widgets, direct bookability and social media. We analyse then the uptake of these technologies for hotels, hotels chains, destinations and booking channels. Finally, we draw some conclusions pointing out a severe competence gap in using state of the art web technologies for effective direct marketing in the touristic industry.

  • Zohra Bellahsene, Anne Laurent, François Scharffe, Konstantin Todorov