• Şahin Uçar
  • Carmen Brenner, Dieter Fensel, Andreea Gagiu, Birgit Leiter, Ioannis Stavrakantonakis

    This presentation is about Multi-channel Publishing/Dissemination. We introduce the concept of dissemination, argue why it is important and present how it can be implemented. We continue by describing the multitude of dissemination channels available on the Web and discuss the pitfalls of dissemination. Finally we have a look at how to measure the impact of dissemination.

  • Christoph Fuchs, Corneliu-Valentin Stanciu, Ioan Toma, Dieter Fensel, Andreea Gagiu, Anna Fensel, Birgit Leiter and Andreas Thalhammer

    This presentation contains an empirical analyse of the usage pattern of web technology in the touristic domain. We present first our evaluation criteria, and we introduce a set of key technologies for successful direct marketing, including vocabularies, semantic formats, Google rich snippets and site links, interactivity, widgets, direct bookability and social media. We analyse then the uptake of these technologies for hotels, hotels chains, destinations and booking channels. Finally, we draw some conclusions pointing out a severe competence gap in using state of the art web technologies for effective direct marketing in the touristic industry.

  • Zohra Bellahsene, Anne Laurent, François Scharffe, Konstantin Todorov
  • Lukas Ott, Supervisor: Ass.-Prof. Dr. Anna Fensel, Contributing Supervisor: Dr. Ioan Toma