• Christoph Fuchs, Corneliu-Valentin Stanciu, Ioan Toma, Dieter Fensel, Andreea Gagiu, Anna Fensel, Birgit Leiter and Andreas Thalhammer

    This presentation contains an empirical analyse of the usage pattern of web technology in the touristic domain. We present first our evaluation criteria, and we introduce a set of key technologies for successful direct marketing, including vocabularies, semantic formats, Google rich snippets and site links, interactivity, widgets, direct bookability and social media. We analyse then the uptake of these technologies for hotels, hotels chains, destinations and booking channels. Finally, we draw some conclusions pointing out a severe competence gap in using state of the art web technologies for effective direct marketing in the touristic industry.

  • Zohra Bellahsene, Anne Laurent, François Scharffe, Konstantin Todorov
  • Lukas Ott, Supervisor: Ass.-Prof. Dr. Anna Fensel, Contributing Supervisor: Dr. Ioan Toma
  • Dieter Fensel. Ioan Toma, Andreea Gagiu, Iker Larizgoitia, Brigit Leiter, and Ioannis Stavrakantonakis

    This presentation is about SCAI - Semantic Communication Architecture Innsbruck. SCAI is a reference architecture for a semantic engagement engine applicable to various domains and tasks. The core of its efficiency and flexibility is its separation of concern and the proper separation and alignment of form and substance.