How to Domesticate the Multi-Channel Communication Monster

Carmen Brenner, Anna Fensel, Dieter Fensel, Michael Fried, Christoph Fuchs, Andreea Gagiu, Iker Larizgoitia, Birgit Leiter, Alex Oberhauser, Corneliu-Valentin Stanciu, Ioannis Stavrakantonakis, Andreas Thalhammer, and Ioan Toma

This presentation motivates and introduces the vision and main concepts of effective and efficient on-line communication. We describe the overall aims and introduce main concepts such as Multi-channel Publishing/Dissemination, Social Media Monitoring, Communication, Engagement, Semantic Engagement, as well as applications types and fields for effective and efficient on-line communication.
The presentation is available as full, medium and short version, as well as handouts.