Carmen Brenner, Dieter Fensel, Michael Fried, Jennifer Kaiser, Birgit Leiter, and Ioannis Stavrakantonakis

In this presentation we take a closer look at opportunities and challenges of engagement in the specific application field of eTourism. We introduce the Seekda Social Agent (SESA), that helps hoteliers in dealing with the challenge to improve and maintaining communication needs in a world with an exploding number of channels in order to maintain or better increase their market share (i.e., the number of bookings and the attached price) by keeping the related transactions costs for on-line communication and booking manageable.