Anna Fensel, Dieter Fensel, Andreea-Elena Gagiu, Birgit Leiter and Ioannis Stavrakantonakis

In this presentation we turn to the question how one can build using publishing, monitoring and communication solutions, a scalable approach to engage with other parties. More precisely we look at workflow management and how to establish a collaborative environment, assign communication tasks, track, coordinate, monitor team of peoples, we investigate how crowdsourcing techniques can be applied to solve engagement tasks. Last part of this chapter discusses communication patterns seen as reusable set of communication templates and value-chain generation, as the increase of economic transactions as a result of engagement.