Common Value Management - based on Effective and Efficient On-line Communication

Authors: 
Dieter Fensel, Birgit Leiter, Stefan Thaler, and Andreas Thalhammer
Published in: 
Proceedings of the Common Value Management Workshop CVM, co‚Äźlocated with the 9th Extended Semantic Web Conference ESWC2012, Heraklion, Crete
Publication Date: 
May, 2012

Abstract: We discuss the challenge of scalable dissemination and communication approaches in a world where the number of channels is growing exponentially. The web, Web 2.0, and semantic channels have provided a multitude of interaction possibilities providing significant potential for yield, brand, and general reputation management. Our goal is to enable smaller organizations to fully exploit this potential. To achieve this, we have developed a new methodology based on distinguishing and explicitly interweaving content and communication as a central means for achieving content reusability, and thereby scalability over various heterogeneous channels.